Strategic Analysis with current research! Commercial Diving Service, Inc. The Company was founded by John Doe.
Inby mutual consent, the franchise terminated and the school rebranded. Initial projections were that the school would develop into a large boarding school incorporating twelve houses, however reality has been that due to the rapid expansion of the population of Phuket and the increase in boarding facilities in Thailand and the region, the school has now become mainly a day school although boarding remains an important feature of the school.
Executive Summary The purpose of this business plan is to propose a framework through which to reposition BISP as the premiere boarding school in the region. By renovating the boarding facility and its activity programme, BISP will be able to market itself to students worldwide.
None of these courses currently exists in Asia and represents a distinct market opportunity. Improved facilities will also allow further development of the visiting schools programme so the campus and its facilities are in use throughout the year. The business plan shows that the renovation of the boarding facility combined with a coordinated marketing operation will generate increased student numbers and revenue.
Annual fee comparisons between international boarding schools in Thailand22 Appendix E: School Fees comparison across international schools [too large to include] 23 Appendix F: Basis for growth The school faces increased competition for day students from new international schools on the island whilst boarding numbers have eroded due to the growth of alternative providers within Thailand and the region.
Of the eight boarding houses at BISP only four are currently in use by students, one is used by visiting sports teams on an occasional basis and one is used for staff accommodation, the other two are empty.
Underlying the proposal is the aim to sustain overall student numbers by expanding the core of boarding students and to protect the school against the threat of falling rolls amongst day students.
Sustainable competitive advantage The sustainable competitive advantage of BISP is its outstanding campus and a boarding facility that is potentially the best in the region. It has the experience and proven record of delivering high quality education, by well-qualified specialist teachers, to Thai and expatriate students since [Appendix A].
Part 2 Environmental Analysis International schools in Thailand When BISP opened inthere were few competitors to their boarding school status and it was the only international school in Phuket.
Today, the Association of International Schools in Thailand AIST has 75 registered international schools countrywide including fifteen boarding schools.
This growth in the number of schools nationally, and especially in Bangkok, is a key factor in the decline in 3 numbers of boarding students at BISP. International Schools in Phuket Dulwich International College was the first of the UK school franchises in Thailand, a for-profit boarding school with four houses with a projected expansion of twelve.
The initial intake in was 49 students rising to the following year. The boarding facility in Phuket offered a viable alternative to some of these students. The school faced its own financial crisis in during which its owners renegotiated its loans.
Despite this financial restructuring, student numbers stabilised around and Phuket became an increasingly popular place to live for expatriates. Byboarding numbers peaked at students accommodated in six houses prompting a decision to build two more focusing on the IB student market.
Due to strong world currencies, the property market in Phuket experienced a boom during this period that attracted a number of overseas investors.
As more developers settled on the island there was a steady increase in the number of day students at the school; although student numbers remained constant there was a subtle shift in the proportion of day and boarding students.
In addition, a number of Thai Schools on the island set up dedicated English Programmes. The response to this potential impact is a proposal to reduce primary school fees from Total student numbers — including projections until allow entry for Thai nationals to Thai universities in addition to entrance examinations set by the universities.
If this trend continues without any specific student recruitment, the boarding facility will have to close two more houses by This development could lead to the introduction of a vocational curriculum option - currently not available in the region - that would appeal to Thai and expatriate students.
Strategic Objectives The Vision To be the market leader in international boarding provision within a centre of academic excellence and curriculum innovation. Create boarding and educational services that surpass the demands of the stakeholders. Promote continuous improvement through lifelong learning opportunities and improving the structural and technological infrastructure.12 Pacific Diving Academy Positioning: Pacific Diving Academy is the Harvard Business School of professional diving.
As such we are maneuvering around large recreational chain competitors within the diving industry and directly toward a professionally focused employment driven customer. Free Commercial Diving Service Business Plan For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below.
Obtain bids on major business equipment. Months Prior to Start Up. Complete business plan including marketing plan. Prepare advertisements. Prepare final budget and review with banker; Order business systems: receivables, check disbursements, payroll system.
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